The British home of African aviation.
Trading as Simba Travel — operating as Simba Limited.
Simba Limited (Company Registration 09422922) is a private UK-registered company headquartered in London. Trading as Simba Travel, the business specialises in airline General Sales Agency, representation and travel-trade support.
Our initial mandate is the representation of Air Zimbabwe in the United Kingdom and Ireland. Our infrastructure — IATA accreditation, BSP settlement, GDS connectivity, contact-centre platform — is purpose-built to onboard additional airline partners as the business grows.
To make Africa effortlessly accessible from the United Kingdom.
We do this by representing world-class African airlines in the UK market — providing the commercial, distribution and service infrastructure that British travellers, travel agents and corporates expect.
To be the leading airline GSA partner in the UK for African and emerging-market carriers.
Building a multi-airline representation portfolio rooted in commercial discipline, trade integrity and authentic regional understanding.
Four operating principles.
London-based team with deep knowledge of the British travel trade, regulators and consortia.
IATA-accredited operation with the controls, reporting and reconciliation airlines demand.
Active in every major GDS, NDC partner, OTA and metasearch surface from the UK point of sale.
We protect and amplify your airline brand through co-ordinated marketing, PR and trade engagement.
A grown-up GSA for a demanding market.
- Single point of accountability for UK & Ireland
- Lower fixed-cost market entry vs. owned operation
- Pre-existing relationships with TMCs and consortia
- Bilingual UK-based contact centre
- Transparent revenue & cost reporting
- Capacity to scale across multi-airline portfolio